For many brands, advertising slogans have remained tried and true over the years. Wheaties breakfast cereal with its "Breakfast of Champions" slogan has been constant since its inception in 1927.

Examples of Semantics in Advertising. ... Advertisers who employ semantics in their messages must be aware of how their target audience will interpret slogans, images and ad copy.

In this article, you’ll find 11 examples of the most popular slogans and jingles in advertising and learn the copywriting tricks that make them so compelling. 11. Motel 6: “We’ll Leave The ...

In this ad, for example, it's in the top right-hand corner, under the BMW logo. According to Forbes , BMW released a 2012 TV commercial that sums up their marketing perfectly: "We don't make ...

Advertising Function: The slogan may highlight product qualities, recommend services, or convey a company’s mission or values. However, ... Examples from the Draft Guidelines.

In a 1988 meeting with Nike's advertising agency Weiden and Kennedy, Dan Weiden coined one of the most famous slogans in advertising history when he spoke admiringly to Nike employees ...

Victor Kiam, the man who coined the slogan: "I liked the shaver so much, I bought the company" for his Remington firm, has died aged 74. BBC News Online's Jenny Matthews looks back at some other ...