A character a day keeps the fruit on display: the influence of cartoon characters on preschoolers' preference for healthy food. International Journal of Markets and Business Systems , December ...

Even the 5- to 6-year-olds who typically refused to eat fruit and vegetables opted for the produce with their favorite character instead of less healthy, but familiar, name brand snacks that they ...

The Fruit Loops Tucan and the Lucky Charms Leprechaun just got a reprieve. The Government announced that it is backing off of a plan to get rid of cartoons characters on cereal boxes. Government ...

Cartoon characters tend to appear on junk food, ... Roberto and her colleagues presented 40 children ages 4 to 6 with paired samples of graham crackers, gummy fruit snacks, ...

LOS ANGELES — Mickey Mouse, SpongeBob and the Tasmanian Devil are coming to a produce aisle near you. The cartoon characters are popping up on fruit and vegetable packaging across the country as ...

Children significantly prefer the taste of junk foods branded with licensed cartoon characters on the packaging, compared with the same foods without characters, finds a new study from the Rudd Center ...

Kids Prefer The Taste Of Food Marketed With Cartoon Characters : Shots ... And, yep, kids say carrots, graham crackers and gummy fruit snacks with a picture of either Dora, ...

Be it SpongeBob SquarePants or Tony the Tiger, food companies have long used cartoon characters to market their products to children. But that tactic can also sway younger kids to eat fresh ...