Modesto’s E.&J. Gallo rebrands and relaunches its Thunderbird wine. Once known as a low cost, high alcohol drink, is has been revamped as a hip, rock ‘n’ roll brand.

Our family of wines (suggested retail price of $4.99 for 750-ml bottles, $8.99 for 1.5-liter bottles, $5.99 for 187-mL four-pack) includes fourteen fruit forward, approachable styles at an affordable ...