Sacred cows often wind up served on platters, carved up by the almighty dollar. Latest example: LSU wants to sell sponsorships for its uniforms.

Ineos Grenadiers have revealed their new jersey for the Tour de France and beyond, with the logo of new "jersey partner" TotalEnergies prominent. The updated design is largely the same as the previous ...

Ineos Grenadiers have released their new jersey for the Tour de France and beyond, featuring the logo of new partner ...