A gentle entry point to the goth makeup trend is simply to use a creamy eyeshadow stick or eyeliner, place it above the upper ...

For the longest time, I thought that I wasn’t an eyeshadow girl. Getting into makeup during the 2016 YouTube era meant that ...

Amazon Prime Day is replete with deals on popular beauty products. Check out our 30 picks for can’t-miss sales on makeup, ...

St. Meto is a new haircare brand founded by Jonathan Bailey's longtime hairstylist Kristen Shaw. Her first product is a ...

With summer in full swing, nail designs are getting brighter and more playful. From fruit-forward shades to nature-inspired ...