Google is rolling out new conversion tracking columns for Demand Gen campaigns, giving advertisers a more nuanced view of social-style performance tracking. Details. Why we care. Advertisers can ...

Discover 6 new ways to optimize PPC campaigns across multiple sectors using AI tools, and client-specific strategies.

Google Ads launched four new tools to help improve first-party data use and better measure app performance – especially in the face of evolving privacy standards and complex user journeys.