Google’s AI Mode hides referrer data, making clicks invisible in Google Search Console and analytics platforms. Is this Not ...

"Our customers want sophisticated marketing analytics in an easy-to-use platform-and that's exactly what 800.com delivers: a full-stack call tracking system with dozens of integrations," said Tom ...

Google launches Smart Bidding Exploration, a new feature to help advertisers unlock untapped conversions by expanding ...

Don’t want to wear a fitness tracker to bed? The Google Nest Hub is your solution for effortless sleep tracking without wearing anything on your wrist. Thanks to its built-in Sleep Sensing ...

Platform integrations can cause duplicate conversions when they layer tracking functionality on top of your custom setup. For example, Shopify’s Google Sales Channel automatically adds Google ...

It’s also worth noting that Google already uses device-specific hardware for enhanced tracking in some cases; Pixel 8 and 8 Pro phones can be located by the network even when off, thanks to ...

Midway through 2024, code sleuths discovered the mention of UWB at the heart of Google’s Find My Device app. More references about how it will enable directional cues for object tracking popped ...

(KABC) -- In the days after wildfires tore through Southern California, Google committed $15 million ... detecting and tracking wildfires. The project's goal: discover fires when they are only ...

Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.