Google is set to launch on Monday a free Web analytics service that will let companies see exactly how visitors interact with their Web site and how their advertising campaigns are faring. The free ...

Google Inc. will provide for free its hosted Web analytics service, which businesses can use to track the effectiveness of online marketing campaigns, the Mountain View, California company plans to ...

Digital marketing is one of the fastest growing and dynamic industries. This explains why companies like Alphabet Inc. (NASDAQ:GOOG) constantly innovate to offer the best solutions. Google Analytics 4 ...

Google on Monday said its hosted Web analytics service, Google Analytics, is now free. Formerly known as Urchin from Google, Google Analytics helps businesses use performance data to improve their ...

Google's Data Studio 360 product for pulling together charts and dashboards from a range of data feeds now has a free sibling. The firm launched its Data Studio 360 beta in March as part of its new ...

It’s time once again to focus on metrics: Better analysis and measurement tools can help you get more out of your digital marketing. You may be using Google Analytics already—but I’m fairly sure ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Google has scored a major coup with the release of Google Analytics. In the spirit of helping webmasters and search marketers move site visitors into converted site users, Google is offering its ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Due to the publisher demand of the free Google Analytics tool and Google’s lack of beta testing or limited accounts, Google has put a temporary halt on Google Analytics sign-ups, asking publishers to ...

As we move into 2021, when more and more companies are expected to focus on the digital customer journey, digital lead generation appears to be the call of the hour. NEW YORK, NY / ACCESSWIRE / ...

Heap is a leading analytics company used by over 10,000 companies and is one of the best free alternatives to Google Analytics 4. Compared to Google Analytics, Heap automatically tracks everything ...