Goorin Brothers' North Beach store is seen on Thursday, May 1, 2014 in San Francisco, Calif. Russell Yip/The Chronicle. The Trumpet hat ($50) from Goorin Brothers' Cuba Libre collection is seen on ...

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A Look Inside Walnut Street’s New Hat Shop Goorin Bros. CEO Ben Goorin on how to wear a fedora without looking like an idiot. By Marina Lamanna · 9/23/2014, 5:08 p.m.