The abstract four line logo is a clever play on the classic HP logo using a 13-degree slant, ... Per Moving Brand’s charts, the slated HP letters first appeared in 1941.

HP’s premium laptops will have a new logo — sort of. While what users see is technically new to their eyes, it’s actually one HP rejected five years ago.

As reported in The Verge, the logo–depicted above–actually debuted in 2011. It’s the work of the global creative company Moving Brands, whom HP had hired to develop a new brand identity ...

It's time HP worked with a logo that made people curious. Moving Brands did a massive study on the HP brand starting in 2008, and produced the mark you see here in 2011. This is what Moving Brands ...

HP Radical Brand Redesign Proposal Revealed By Rue Liu Dec. 14, 2011 4:45 pm EST HP's identity could certainly use a makeover and apparently the company has been actively looking into making some ...