The new collective, named Happy Valley United, will serve as Penn State's official NIL collective with separate advisory boards for football, basketball and Olympic sports while seeking to unify ...

The two biggest NIL collectives around the university — Lions Legacy Club and Success With Honor — are merging to form one organization called Happy Valley United, Penn State athletics ...

STATE COLLEGE, Pa. (WHTM) — Two heads are better than one, at least that’s what Penn State is hoping as Lions Legacy Club and Success with Honor merge into one NIL collective: Happy Valley United.

Happy Valley United, the NIL collective supporting all 31 teams and over 800 Penn State student-athletes, is launching More To Give, a club within the collective dedicated to securing NIL ...

(WHTM)– Happy Valley United and jeweler GLD are partnering to create an exclusive line of Penn State jewelry, with a portion of every sale through Happy Valley United’s custom link benefitting ...

In Philly" event to boost the program's name, image and likeness (NIL) efforts. The event, which Happy Valley United announced Wednesday was sold out, is expected to host more than 400 guests at ...

Happy Valley United, Penn State's official NIL collective, has announced a partnership with Yerbaé Brands to produce a Penn State-themed energy drink benefiting Nittany Lions athletes.

Penn State NIL collective Happy Valley United is set to close the summer with an event that it wants to become a staple of its fundraising initiatives. A group of Nittany Lions players, coaches ...

Happy Valley Vodka will benefit Penn State NIL: Here’s how you can get a bottle. Updated: Nov. 06, ... Happy Valley United general manager of development and corporate partnerships said in a ...

Happy Valley United, Penn State's official NIL collective, has launched Lionheart, a fundraising initiative to benefit Penn State Health Children's Hospital. Fans can purchase plush toys through ...

Happy Valley United, Penn State's official NIL collective, has released a mobile app and will host an event in Miami to gear for the Orange Bowl vs. Notre Dame.

(WHTM)– Happy Valley United and jeweler GLD are partnering to create an exclusive line of Penn State jewelry, with a portion of every sale through Happy Valley United’s custom link benefitting ...