Consumer electric goods maker Havells has forayed into entry-level modular switches by launching Reo Bliss brand and eyes sales of Rs 100 crore in two-three years from the segment. With the ...

Havells India repositions Standard as a ‘value for money’ brand, eyes tier II to V markets SENSEX 84,058.90 + 303.03 ... Apart from switchgear, modular switches and wires, ...

Havells has found success with this campaign and are using it to a great extent. “We get such a huge flood of responses and so much thought alignment with the kind of subjects we are working with.

Apart from Crabtree, Havells owns various electrical goods brands such as Sylvania, Concord, Luminance and Standard. For the year ended March 31, 2012, the company posted a net profit of Rs 370 ...

Havells India Limited, a leading Fast Moving Electrical Goods (FMEG) company, launched its innovative Crabtree Signia switches in Kochi today. The range is categorized into mart and luxury ...

What helped Havells, Gupta adds, in becoming a household brand was the trust painstakingly built over four decades. “Building trust,” he says, “takes ages. It’s a long-term thing.” ...

What makes Havells unique is that it is the only brand with a deep and wide presence inside every nook and corner of a consumer’s home. From wires, switches, fans, coolers, LED lights, water ...

When electrical goods company Havells acquired Sylvania in 2007, all that it was looking for was growth and a strong global presence. Instead, it had to grapple with a major crisis at Sylvania ...