Global head of innovation at Guinness said there was a need "to establish non-alc as a desirable, aspirational choice in its ...

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Having non-alcoholic beer on-tap has its advantages, or so Heineken says. The number one advantage is it allows consumers to have a more authentic experience when having a pint. With the stigma ...

Gen Z consumers are not the most likely consumers of 0% beer, a Heineken executive said yesterday (10 April) at a press event in London.

Since its launch just three years ago, Heineken 0.0 is now available in one in every three pubs across the UK, the brewer claimed. To mark this milestone, Heineken, its 0.0 ambassador and former Wales ...

In a jaw-dropping move, Perez has signed a new sponsorship contract with none other than Heineken 0.0 per cent beer. The Mexican racer announced this unexpected collaboration through a social media ...

The second leg. Arsenal. Real Madrid. Champions League quarter-final. It doesn’t get much bigger than that—and Heineken® 0.0 is turning the whole thing into a proper night out for you and ...

WPP (WPP) announced on Monday that it has been selected by Heineken (HEINY) as its global shopper marketing and commerce partner for the Heineken brand portfolio, including Heineken, Heineken 0.0 ...

Heineken recently launched its alcohol-free beer, Heineken 0.0, in Malaysia and it has caused quite a stir. While the biggest issue raised has been the fact that it is a non-halal drink meant for ...

Heineken launched a global integrated Dry January campaign last week informed by company research indicating many consumers feel stigma around choosing a nonalcoholic beverage, according to ...