Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and ...

The Hello Kitty Stratocaster is officially back, available in pink or white, and if you are allergic to cute look away ...

Hello Kitty turned 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character’s fictional ...

Hello Kitty Mega Fest will feature a lineup of local DJs who will mix techno with sprinkles of dubstep, breaks, and electro.

Hello Kitty is now 50. Befitting a pop icon at midlife, the bubble-­headed, bow-wearing character’s fictional birthday has ...

Hello Kitty is the epitome of Japan’s “kawaii”, or cute, soft power, and she is the mascot of a campaign promoting tourist etiquette in Tokyo. Posters celebrating the 50th anniversary are on display ...

Hello Kitty is celebrating its 50th anniversary on 1 November. The Japanese pop culture icon has attracted fans of all ages across the world. It's become a symbol of Japanese 'kawaii' (cute ...

TOKYO — Hello Kitty turned 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character’s fictional birthday has brought museum exhibits, a theme park spectacle and ...

The complexity of “kawaii” may help explain ... but none with the lasting power of Hello Kitty. Forget the understated wabi-sabi aesthetic historically associated with Japan.