News

Reestablishing Hi*Ball among the natural channel. Hi*Ball is focusing on reestablishing itself in natural and organic channels, amid consumers increased interest in clean label energy drinks ...
Hiball learned an important lesson: "Know what you are, and what your differentiation is." Entrepreneur. When This Energy Drink Changed Its Packaging, Sales Skyrocketed to $40 Million.
Tilray Expands Their Health-Focused Food and Beverage Portfolio with the Reintroduction of a Beloved Energy Drink, Hi*Ball Energy. NEW YORK, March 24, 2025 (GLOBE NEWSWIRE) -- Tilray Wellness, the ...
Recognized for offering zero-calorie and sugar-free energy drinks, HiBall Sparkling Energy Seltzer Waters is positioning itself as a more health-conscious choice than conventional energy drinks ...
Hiball Energy is BACK with its sugar-free, zero-calorie energy drink that has people ditching coffee: 'The absolute best out there!' By TANYA SHARMA FOR DAILYMAIL.COM Published: 13:32 EDT, 16 ...
Tilray (TLRY) is expanding their collaboration with Whole Foods Market this spring by re-introducing energy brand-Hi*Ball Energy-into US retail distribution. Made with zero calories and zero sugar ...
The Bud Light owner acquired Hi Ball energy drinks in 2017. It discontinued the zero-calorie, zero-sugar brand in 2023 in a bid to focus on its brands "that will drive category and company growth”.
In 2017, the company bought energy seltzer water brand Hiball, but sold it six years later to Tilray Brands. The cult-favorite drink was recently relaunched by its new owners.
Tilray Expands Their Health-Focused Food and Beverage Portfolio with the Reintroduction of a Beloved Energy Drink, Hi*Ball Energy NEW YORK, March 24, 2025 (GLOBE NEWSWIRE) -- Tilray Wellness, the ...