The holiday season is the most lucrative time of year for retailers, with shoppers flocking to stores to find the perfect ...

The advertising consumer research firm Ace Metrix said that Wal-Mart's "Christmas Magic" ad promoting its partnership with the Salvation Army was the most successful ad of the holiday season.

Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already ...

Target bumped its online ad spending for the holiday season, but rival Walmart posted an even larger ad increase. Target Corp. (NYSE: TGT) bumped its online advertising spending to keep up in what ...

Men aged 65 and over were 17 times more likely to get into fatal and non-fatal drowning incidents than women of the same age.