Printing Impressions explores three examples of successful cross-media marketing campaigns that were not only creative and looked good, but they all served a purpose in a big way. Second up is ...

Reinforcement is a key element. Integrated marketing communication ensures that all the elements of a marketing campaign work together to achieve objectives and deliver results.

Integrated marketing is one of the most touted phrases in today’s multi-channel world. If you Google it, 600 million+ results pop up in less than a second. Twenty years ago, the phrase referred ...

In the age of social, mobile and user-generated content, the traditional ways of assigning agency teams for integrated marketing campaigns are ripe for change and review.

Why this approach matters. As the name suggests, integrated marketing is an approach that brings coherence to the complexity and fragmentation that increasingly characterizes the marketing world.

Marketing experts share their strategies for developing a successful marketing campaign in today's multichannel, mobile, social-media-driven world.

Printing Impressions explores three examples of successful cross-media marketing campaigns that were not only creative and looked good, but they all served a purpose in a big way. First up is ...

Manage large-scale campaigns for tens of thousands of recipients. Deliver visually appealing communications using a powerful new Template Editor for creating and customizing professional-grade emails.

When strategizing an integrated marketing plan for your brand, the right web design is essential. The standard for web design is no longer just function or visibility; it’s all in the details ...

The campaign takes an integrated marketing approach leveraging a variety of creative strategies and tactics, including paid digital and earned media created to enhance market visibility, and ...