Moreover, Irving’s partnership with ANTA, formed in 2023, represented a significant milestone within the marketplace. As AFROTECH previously reported, he became the first athlete to achieve a ...

Charlie is an accomplished journalist with years of experience producing sport-orientated content. A passionate basketball expert and analyst, Charlie has garnered considerable experience on both ...

Earlier today, ANTA and Irving unveiled the lifestyle version of "Chief Hélà," the third colorway in the ANTA Hélà Style series. This lifestyle shoe inspired by the "Chief Hélà performance ...

Kyrie Irving has signed his first NBA player to his shoe brand. Cleveland Cavaliers swingman Caris LeVert has joined Anta Basketball, the Dallas Mavericks star told Andscape’s Marc J.

“These guys are my brothers, players I’ve shared the journey with. Together, we aim to inspire the future of basketball and create a legacy that resonates globally” said Irving. ANTA ...

The ANTA Hélà Style Roots Sneaker Pack is ready to launch on February 13, 2024. Kyrie Irving was made the CCO of ANTA and has since delivered shoe designs that have transcended the limits of ...

Anta has released a new version of Kyrie Irving's signature hoop shoe with the introduction of the Kai 1 Team shown here. In terms of design, the Kai 1 Team is more similar to the Speed variation ...

Anta’s ambitions extend far beyond Irving’s signature line. Earlier this month, the brand added three NBA players to its roster: Mavericks center Daniel Gafford, Clippers forward Derrick Jones ...

Kyrie Irving and Anta have announced the third iteration of his performance basketball shoe along with three new endorsers from the NBA. The Anta Kai 1 Team follows the original Anta Kai 1 and the ...

Kyrie Irving had quite the year on the ... he became the first athlete to achieve a signature shoe line with the Chinese-based sports brand. This accomplishment came after his 11-year tenure ...