News

Ferrero’s sweet new target: Your breakfast cereal
WK Kellogg, founded by Will Keith Kellogg in the early 20th century, pioneered the contemporary breakfast period with the ...
Luxembourg Times3h
Italian group Ferrero in talks to buy US cereal maker Kellogg’s
Ferrero, the family-owned Italian food group behind Ferrero Rocher, TicTac and Kinder sweets, is in advanced discussions to buy the American breakfast cereal company WK Kellogg in a deal worth up to ...
Kellogg shares soar on reports of Ferrero takeover talks
WK Kellogg shares rose by more than 50% in after-hours trading in New York after the reports. WK Kellogg and Ferrero did not ...