Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Rewind to May 20, 2024, the day three factions of rival apparel company executives descended on the Four Seasons Hotel Los ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

119-Year-Old Sneaker Brand's Genius Move to Lock in Cooper Flagg Revealed originally appeared on Athlon Sports. The talking ...

Ryan Nembhard and Will Riley both head into the NBA Draft hoping to join the growing contingent of Canadian talent in the ...

New Balance, a brand once associated with daggy dads has become a fashion and performance powerhouse. VP Darren Tucker explains how ...

Cooper Flagg was a highly touted basketball prospect from Maine. He moved down to Florida to attend Montverde Academy, which ...

The new wave of NBA talent showcased a range of styles at the 2025 NBA Draft, from classy to flashy, and stoic to flamboyant.

From right-now sandals to retro sneakers, these are the best summer shoes for men to start your season on the most stylish, least sweaty foot imaginable.

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

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