Jim Beam isn’t using Jim Beam Black to pivot the brand from an affordable, everyday bourbon to something more exclusive. Rather, the marketing aims to expand the brand’s consumer base and ...

Jim Beam is looking to tap into the affordable luxury market as consumers continue to face economic strain and uncertainty. To do so, the Suntory brand is building off of its 2024 marketing strategy ...

Dive Brief: Suntory brand Jim Beam launched a new campaign on Jan. 15 in partnership with actor and comedian Keegan-Michael Key that is targeted at heartbroken football fans, according to a press ...

Inspired by the Seven-Year Aging Process of Jim Beam Black, This Limited-Edition Care Package Will Help Fans Accept Their Team's Season End CLERMONT, Ky., Jan. 15, 2025 /PRNewswire/ -- This ...

In a world of overpriced whiskey, the suggested retail price for Jim Beam Black is only $25. When it comes to price-to-value ratio, this is one of the best bargains in the bourbon world.

Jim Beam, the retired editor of the American Press, has covered people and politics for more than six decades. Contact him at 337-515-8871 or [email protected].

It also lacks an age statement. And as it happens, Basil Hayden is also owned by Jim Beam. This isn’t some whiskey liqueur Frankenstein. Jim Beam Winter Reserve is a legit 6-year-old bourbon bottled ...

Even if you don’t know whiskey, you know James B. Beam, aka Jim — the name behind one of the world’s best-selling bourbon brands, not to mention Knob Creek, Basil Hayden and Booker’s. But if you do, ...

Jim Beam Distilling is commemorating 90 years of bourbon. Tasting seminars were held along with grand master distillers at the companies campus in Clermont on Saturday.

The reformulation of Jim Beam Black comes at a time of growth in the age statement whiskey category. It gives imbibers a choice above the brand’s flagship white label bourbon. Jim Beam Black ...

In an announcement today, the company revealed that Jim Beam Black will now carry a 7-year age statement, as well as receiving a subtle boost in strength, from 43% ABV (86 proof) to 45% ABV (90 ...

Jim Beam, the retired editor of the American Press, has covered people and politics for more than six decades. Contact him at 337-515-8871 or [email protected].