The lyrics seem to call out Kendrick directly, tying back to the early days of their ongoing feud, which escalated even more after Kendrick released Not Like Us. The Grammy-winning track included explosive accusations, including allegations that Drake is a paedophile.

Canadian rapper, Drake has reignited the feud involving him and American rapper, Kendrick Lamar through his newly released track, 'What Did I Miss' from his album, 'Iceman'.

According to the Hindustan Times' July 5, 2025, report, the live stream, which is now private, showed the rapper driving around Toronto in a van, with Iceman merch and logos surrounding him. There was also a glimpse of the-iceman.