In an effort to spread an uplifting message to the young girls today who’ll become the women of tomorrow, LEGO and Run-DMC have teamed up to remix their classic 1983 hit “It’s Like That.” ...

LEGO’s report also highlighted a confidence gap. While 80% of adults believe boys are still viewed as naturally better builders, 81% say it’s time to make the word “builder” more gender ...

Dive Brief: Lego launched a campaign that breaks down gender stereotypes around who qualifies as a “builder,” with a focus on empowering girls, according to a press release. “She Built That” centers ...

Episode 2 of Lego Masters season 5 was released on May 26, 2025. In this segment, the contestants made a themed wedding cake out of Legos.

This year marks the ninth year in a row since he first began to try and “fulfill the prophecy” that he will make his son Sonny “any cake he desires”. Since then, Hamish has made his children, ...

One of his favorite things is Legos, and once he saw a picture of a Lego cake, he knew what he wanted. Lauren was planning a small birthday party for her soon-to-be 6-year-old, with the ...

One of his favorite things is Legos, and once he saw a picture of a Lego cake, he knew what he wanted. Lauren was planning a small birthday party for her soon-to-be 6-year-old, with the ...

There was a 99% positive or neutral sentiment across 60 countries and a +21pp positive sentiment compared to a Lego Group DE&I campaign average. 159,000 social engagements and 10,000 girls ...

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