Debosmita Mazumder, Head of Marketing, Puma, shares insight behind the ‘Propah Lady’ campaign and explains why women will continue to be an important consumer segment for the brand.

Campaign details. Brand: PumaContributing Agency: Digitas IndiaEntry Title: PUMA Propah LadyWinning Category: Best Long Form StorytellingPrimary Objective: Brand Awareness and ConsiderationFormat: ...

Sport Brand Puma’s new campaign Propah Lady counters the conventional idea of what makes women ‘proper’ and redefines it. It celebrates the shift from women being told what to do, to them ...

Puma’s Propah Lady is a fun campaign that challenges the traditional “lady like” stereotype, redefining what is considered proper in a fun, fresh way.

Abhishek Ganguly, MD, Puma India, said, "Be it our athletes, consumers or employees, we believe every woman is a Propah Lady. We appreciate that our ambassadors are taking the lead to work with us ...

The newest phase of PUMA’s campaign aims to enhance the brand’s position within the basketball community. The brand has invited other prominent athletes to join the campaign as well.

Lady Amelia Windsor just wore the dreamiest summer combo – and we want it all. The stylish royal stepped out in this season’s must-have label, Free People, known for its whimsical dresses and ...

Campaign details. Brand: PumaContributing Agency: Digitas IndiaEntry Title: PUMA Propah LadyWinning Category: Best Long Form StorytellingPrimary Objective: Brand Awareness and ConsiderationFormat: ...

New Delhi [India] Oct 17 (ANI/NewsVoir): Global Sports Brand PUMA's new campaign Propah Lady counters the conventional idea of what makes women proper and redefines it. It celebrates the shift ...