The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred backlash on social media. Jaguar debuted its new logo and slogan, “Copy ...

"Modern luxury." That's how Land Rover is positioning the new Range Rover .It sounds like a bit of a trite slogan, but now, having driven it, I think it's very apt. Modern certainly applies to the ...

Jaguar Land Rover sees sense and hunts for new ad agency after woke disaster Jaguar Land Rover's rebrand campaign featuring no cars and androgynous models with 'delete ordinary' slogans saw quite ...

Earlier this year, Jaguar Land Rover posted its biggest profit since 2015 after a record year of sales. It recorded profits ...

Jaguar Land Rover is scrambling after a disastrous rebrand tanked sales by nearly half. Ditching its ad agency, ... androgynous models and slogans like 'Live Vivid'.

Jaguar Land Rover (JLR) is undertaking a significant shift in its marketing strategy following a controversial rebranding campaign that led to a substantial decline in sales.