Where Heineken failed in creating a reusable brick bottle, the company EM1UM succeeded.The bottles, which were easier to manufacture for most automatic bottling machines than Heineken’s design ...

Habraken designed a bottle that could indeed be used for building purposes, but it was not in the least like the beer bottle that Heineken had envisaged. Habraken’s second design was the WOBO ...

HEINEKEN WOBO: A Beer Bottle That Doubles as a Brick ... One of the construction challenges “was to find a way in which corners and openings could be made without cutting bottles,” said Mr ...

Says Bhavna Mistry, Senior Brand Manager for Heineken®: “The new bottle is about more than only beautiful design, in 2023 29% of our beer portfolio was in returnable bottles.