But overall, the Lexus logo has remained relatively unchanged since its first iteration in 1988 because its streamlined appearance has proven so effective as a recognizable symbol of sublime luxury.

Seinfeld describes the now-familiar Lexus logo as being "offensively imbalanced" with its 'L' inside a circle. Seinfeld then went on to talk about Lexus' vehicles themselves.

2026 Lexus ES 500e ... The most interesting bit is found on the steering wheel horn cap, where the traditional circled-“L” Lexus logo is scrapped for fully spelled-out “L E X U S” badging.

The updated Lexus logo is a continuation of the design introduced introduced on the 2022 NX. In back, the GX comes with a power rear lift door with a pop-out window and an available kick sensor.

Unlike Honda's bulky, boxy logo, the Lexus symbol consists of curvy thin lines that form an almost cursive L shape surrounded by an oval.Two different third-party ad agencies were responsible for ...