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Premier League champions Liverpool ‘didn’t really have a brand’ before identity overhaul
In Bulletproof’s first full interview on the Liverpool FC brand refresh, agency executive creative director David Beare discusses designing a system that could appeal to fans and business collaborators while evoking ‘scouseness.
Liverpool's Premier League title in numbers
Liverpool's second Premier League title is their 20th English top-flight title overall, moving them level with Manchester United as the joint-most. The Reds have guaranteed their Premier League title with four games remaining – only three sides have ever been confirmed winners with more matches left to play and Liverpool themselves hold the record of seven in 2019-20.
Daniel Taylor and Conor O'Neill break down the main talking points from Liverpool's dramatic 2-1 win over West Ham ...
Mohamed Salah jokingly put pressure on Liverpool captain Virgil van Dijk to join him in signing a new contract with the club, ...
Salah first patted the Liverpool badge and his team-mates joined in to congratulate him. He then performed the sujood celebration before going over to the crowd to pick up a phone to take a selfie ...
The captain scored a late winner against West Ham but the expected announcement of his new contract could have even greater ...
After muted hopes of a U-turn over his decision to leave Liverpool for Real Madrid, reliable reports have clarified Trent ...
The Dutchman celebrated his goal by kissing the Liverpool badge on his shirt, and his gesture might suggest that the rumours of him signing an extension soon could be true. Liverpool must seal ...
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