Get ready for “guava girl” summer 2025. Just in time for the start of the new season, this fruit-inspired trend is taking ...

Although basic makeup steps remain the same for all skin types, the makeup products and quantity to apply may differ based on your skin type.

A new trend is going viral on TikTok: 'conservative girl makeup.' From the name, you might expect toned-down, pared-back, natural makeup looks in the viral 'Quiet Luxury' style, but the reality is ...

Here are some makeup tricks for the girls-next-door. Apply a small amount of foundation or concealer to even out your complexion, focusing on areas that need coverage. Choose a Natural Lip Color ...

A makeup artist explains everything to know about strawberry-girl makeup, like how to do strawberry-girl makeup and how to customize it.

After bringing you “strawberry girl summer" and glazed donut nails, Hailey Bieber is introducing blueberry blush in spring-summer 2025.

The ’80s and ’ 90s-inspired looks are all over the media, from nostalgic fashion trends like ruched tops and dresses, and power sleeves, to decade-specific ponytails and braided hairstyles and ...

The contrast filter sorts women's faces into low, medium, and high contrast, with beauty creators prescribing specific makeup styles for each.

Once a niche style in subcultures, the heavy blush look has taken over FYPs, red carpets, runways, and more.

A TikTok trend poking fun at how conservative and Republican women do their makeup has gone viral, and proved to be divisive.