Strand is the CMO, COO and cofounder of Obayaty luxury makeup for men, which launched in December 2023. The brand is also backed by leading pop music masterminds Max Martin and Savan Kotecha ...

Now, the brand has expanded the line beyond its original foundation ... W*: What is the biggest mistake you often see men making when using makeup to achieve a ‘natural look’? TW: It’s all about ...

She first became aware of genderless cosmetics when she was planning and promoting brands for cosplayers at a beauty company. She saw men enjoying and studying makeup as a matter of course.

Jungsaemmool, the K-beauty brand helmed by celebrity make-up artist Jung Saem-mool, has debuted its men’s make-up collection in Singapore after a successful roll-out in South Korea in October 2024.