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The word “trademark” may sound like legalese, but learning how to trademark your logo doesn’t have to be a painfully complex ...

In retirement, Roger Federer continues to have a major impact on the sports world. Since partnering with On in 2020, the ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON." ...