Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels. It uses Bayesian causal inference to reveal true ...

A certified partner program with more than 20 measurement experts - who have been trained and certified to support advertisers in implementing Meridian, Google's marketing-mix modeling measurement ...

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

It’s been three years since Little Mix announced their hiatus in 2022 – an eternity in music – but within minutes of meeting Thirlwall, who is now 32, I’m reminded of the iron grip their ...

AI-powered marketing mix modeling is revolutionizing ad spend optimization, offering real-time insights and boosting efficiency like never before. Here’s what marketers need to know.