Digital marketing is an important tool for new business, a small shop or a brand that is getting bigger. Digital marke ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term ...

Public relations should be to the marketing practitioner, an integral part of the marketing mix, and for this to be the case, the confusion as to its role, as oppose to that of advertising, needs ...

Definition Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix ...

Commonly known as the Marketing Mix, the 4 Ps are the fundamental pillars of any marketing strategy. They are interlinked through the internal and external factors in the business environment. By ...

Marketing is the process of creating and delivering value-based arguments for your offerings. If you're not sure how to market your business, learn how.

5. Marketing mix modeling (MMM) This is a statistical technique used to measure the impact of marketing variables on sales. What’s nice is it doesnt need any attributed channel/campaign conversions.

The article is designed to introduce “marketing personnel” or the group of marketing executives who make and/or implement decisions relating to the elements of the traditional marketing mix as ...