With no team to delegate to and limited time and budget, every decision has to resonate, and every dollar spent has to count.

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term ...

Marketing measurement is broken, and everyone knows it. Every week, I talk to marketing leaders who are desperate to quantify the revenue that marketing is incrementally delivering to the business.

DAGMAR (defining advertising goals for measured advertising results) is a marketing method used to set a campaign's objectives and measure its success.

Definition: Ambush marketing, a term first coined by marketing guru Jerry Welsh, has not really been rigorously defined. However, it broadly refers to a situation in which a company or product seeks ...

Indian businessmen traveling abroad on tourist visas may face scrutiny from tax authorities. The Income Tax department taxed Hot Breads founder M. Mahadevan's global income, deeming him a resident ...

Nikhil Sosale has been with RCB since 2012, progressing through key roles to become Head of Marketing & Revenue. Following a tragic stampede outside Chinnaswamy Stadium, Karnataka's Chief Minister ...

New Categories of Freedom Fighters in Bangladesh Ordinance: The government last night promulgated an ordinance redefining the term "freedom fighter" (Bir Muktijoddha) and introducing three new ...

Product Range vs. Product Mix. Small businesses can benefit from offering an array of products. These different products can target customers of varying ages, incomes and tastes.

Market risk is the possibility of an investor experiencing losses due to factors that affect the overall performance of the financial markets.

The "place" aspect of the marketing mix refers to how and where you distribute what you sell, which can include a retail store, online shopping, catalogs or wholesalers and distributors.