Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

AI video generators are reshaping the production landscape by replacing traditional filming and editing workflows with fast, ...

American Critical Minerals Corp. ("American Critical Minerals" or the "Company") (CSE:KCLI)(OTCQB:APCOF)(FRANKFURT:2P30) is ...

Discover how marketing leaders decide whether PPC should drive pipeline or revenue, and how that choice shapes platforms, ...

To market agentic AI effectively, start by translating complexity, building trust and aligning messaging with executive ...

According to new research from EMARKETER and Zeta, 40% of marketers say that these invisible walls between teams are their ...

Advanced safety-instrumented system features minimize complexity, downtime and costs Chemical process plants must be vigilant ...

NEW YORK, Nov. 30, 2025 /PRNewswire/ -- Consumer365 has recognized Mailchimp as the Best SMS Marketing Service for 2025, ...

Google Pixel's marketing vice president shares how her team uses AI internally and what finally made her switch from an ...

Sophia Deluz-Bhan, COO and co-founder of Search Atlas Group, has scaled the AI-powered search marketing company from $2M to $30M ARR in five years—profitably, entirely remote, and without massive VC ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

By aligning marketing, sales and CX within a single platform, businesses can transform isolated efforts into a cohesive, high ...