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Search Our Marketing Resources . Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set ...

Marketing resource management also targets output optimization, cost cutting, and increasing efficiency. A marketing department that runs at maximum capacity has these elements as its goals.

Too frequently, marketing and HR teams fear their finance partners, worried that their only goal is to reduce costs. Set goals, assess ROI and adapt with your finance partners.

Account-based marketing directs sales and marketing resources to the engagement and nurturing of a specific set of target accounts, and the key decision makers within those accounts. ABM may be ...

In today's fiercely competitive B2B landscape, account-based marketing (known as ABM) has become a game-changer, allowing ...

Your go to page for marketing and communications resources. Please visit our Resources page for additional resources specific to students, alumni, faculty and staff and technical support. Visit the ...

STRUCTURING A GROWTH MARKETING ENGINE IS CHALLENGING. Adding to that complexity is the fact that marketing has become highly specialized. Before, a single generalist could develop and oversee the ...

It’s a common understanding that adequate resources are essential for making an impact — but today’s marketing leaders often struggle with resource limitations alongside increasing pressure to drive ...

Amidst the ever-changing landscape of marketing, one name stands out as a source of innovation: Jacqueline Moore. The founder and CEO of Creative Marketing Resources (CMRignite), the nation’s ...