"Ooh I can already tell I'm going to love [this mascara]," she starts off by saying as she begins applying the Sculpted by Aimee LashLift Mascara, £20 / $25 in one of her viral videos.

Now, those Windsors are positively everywhere. Travelling via dignity-defying minibus to see a play on a Tuesday. (Queen Camilla). At the gym. (Kate, The Princess of Wales). Behind the tills at a ...

In every make-up bag up and down the country you will find mascara. It is arguably the most used make-up product in our collective beauty kit. In fact, as a beauty editor, there is not a day that ...