Microsoft will revamp its Rewards program in May with three new membership levels, new monthly bonuses, and extra opportunities to earn points for members on the highest level.

After earning a quarter-century of JetBlue elite status through a promotion, writer Katherine Fan unpacks who the airline's ...

As American approaches its 250th anniversary, Microsoft has been part of the last 51 years. We look at how it started and how ...

Starbucks is trying to find ways to entice U.S. customers back to its cafes.

COO Mark Steffler, CEO Geoff McDonald, and Chief Strategy Officer John Larson. (Ambassador Photos) Seattle customer ...

More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study ...

Microsoft says it hears the complaints people have about the current state of Windows, and it wants to fix them. One of those ...

CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA ...

Many sweepstakes casinos offer promotions, but the best platforms also provide loyalty rewards for regular players. Crown Coins Casino, Mega Bonanza Casino and PlayFame Casino each feature reward ...

For years, the fortunes of U.S. airlines have been dictated by fares, fuel bills and how many passengers fill their cabins. Now, a growing share of their cash comes from co-branded credit cards, and ...

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark in beverage-based rewards. The previous structure was intentionally simple: ...

Gap Inc. on Tuesday unveiled a loyalty program that brings not only simplicity and a new identity, but also opportunities for meaningful connections to its customers. The update, “Encore,” applies to ...