Ahead of the holiday season, and presumably to help drive sign-ups to Game Pass, Microsoft has rolled out a new ad campaign ...

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

With Microsoft’s multiplatform video game release strategy in full swing, some Xbox fans are wondering whether flagship ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

We definitely want to be in the market, and when we can find teams and technology and capability that add to what we’re ...

The company is working on prototypes now, Xbox boss Phil Spencer told Bloomberg. Plus: bringing more games to more platforms.

We've been hearing for months and months, years even, that any device with Microsoft's games on it is an 'Xbox' of some sort.

In short, Microsoft believes that any screen that’s connected to the Internet can now become an Xbox. “At Xbox, we’re ...

Microsoft CEO confirms development of handheld Xbox, still in prototype stage. (86 characters) Microsoft aims to replicate ...

Explore the groundbreaking capabilities of Microsoft's Magentic-One AI system in information retrieval, video analysis, and ...

Microsoft has revealed its latest marketing campaign, designed to highlight the numerous ways Xbox games can be played. The new slogan, “This is an Xbox”, consists of a humorous series of statements ...

Microsoft has been testing a new AI-powered Xbox chatbot, and now Xbox Insiders can try it out for the first time. I ...