Sprint’s name made the “Sprint Cup Series” sound natural with little adjustment. There’s going to be a lot of adjustment with the Monster Energy NASCAR Cup Series.

The Premier Series was called the Winston Cup from 1971 - 2003, the Nextel Cup from 2004 - 2007 and the Sprint Cup from 2008 through this past season. “Our new NASCAR mark is modern, timeless, and ...

Monster Energy was named the newest sponsor for the premier series Dec. 1, replacing Sprint, which had been a part of the racing competition since 2005. In addition to the rebranding of the name ...

NASCAR's premier series has a new name — and a new logo. The sanctioning body announced Monday that its top series will officially be known as the Monster Energy NASCAR Cup Series beginning Jan ...

NASCAR will have a fresh new look for 2017 and beyond. The sanctioning body announced on Monday that the premiere division will be called the Monster Energy NASCAR Cup Series, unveiling new logos ...

NASCAR unveiled the new Monster Energy NASCAR Cup Series championship trophy on Thursday afternoon. The trophy replaces the ‘Sprint Cup,’ which had been used since the 2004 season.