The NBA 2K game series has been one of the most innovative and top-selling sports games over the last decade plus. That strong bond between the league and the g ...

“NBA 2K has engaged a new generation of basketball fans in an increasingly digital world,” said NBA Commissioner Adam Silver.

And NBA players look to the game’s player ratings as gospel, often tweaking NBA2K’s digital marketing director, Ronnie Singh, aka Ronnie 2K, over low ratings.