The NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but ...

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

A rallying cry that "this is not a tennis court" but a stage for athletes to perform, is among the chief new positioning.

"Drawing inspiration from the heart of Kentucky, the city of Louisville, and our RiverBats roots, this bold new design ...