Target has done it again. They just released the coolest new toys (based on their own store!!), and even the pre-orders are ...

The star unboxes the new merch for the hit animated film's highly-anticipated sequel — watch her reaction video exclusively ...

After the party, a map led visitors to participating businesses on a downtown route, complete with Barbie-themed surprises.

Barbie is headed to Gotham City, as Mattel reveals new Poison Ivy and Harley Quinn dolls just in time for Batman Day.

Crafted with love and inspired by personal festive memories, the Anita Dongre x Barbie collaboration features the first-ever ...

While playsets of the past would include a specific Barbie doll, the new collection focuses solely on furniture and accessories. "Whether it's a garden set or grill set, it's your opportunity ...

Designer Anita Dongre and toy giant Mattle have announced a unique collaboration: the first-ever Barbie Signature Diwali Doll ...

LIDL Ireland’s middle aisle is set to welcome its very own Barbie Land next week as fans gear up for the mad rush with prices starting from just €3.99. Barbie lovers across Ireland are ...

MINNEAPOLIS — Target has announced its Bullseye Top Toys list for 2024, which showcases dozens of options, some of which are ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

Retailers such as Walmart and Amazon have released their top toys of the season, and today Target has launched their 2024 ...