New Belgium ditches iconic Fat Tire recipe to attract younger drinkers 02:55. Fat Tire, one of the most iconic craft beers over the past three decades, has received a complete makeover by New ...

Originally debuted in 1991, New Belgium Brewing Co.'s Fat Tire amber ale is now “crisper” and “brighter” in hopes of attracting a new generation of drinkers. The new branding embodies its ...

Humble Beginnings: Jordan co-founded New Belgium Brewing in 1991 with her then-husband, Jeff Lebesch, who ran a homebrew operation out of their Fort Collins, Colorado, kitchen. A Business Role ...

Similar to the "Old Tuffy" branding given to the NC State beer, the "Old Aggie" uses a previous logo, has a 4.7 percent ABV and was the first traditional lager New Belgium produced as a company.

New Belgium Brewery partnered with NC State Wolfpack to make Old Tuffy Lager. ... N.C. State athletics’ strutting wolf logo, is emblazoned on 12-ounce cans of red and white.

New Belgium, known for its Fat Tire Amber Ale, is the fourth-largest independent beermaker in the U.S. and the 11th largest brewer overall, according to 2018 data from the Brewers Association.

Intentionally foul beer created to highlight a growing threat of climate change 05:56. The New Belgium brewery in Fort Collins, Colorado, is famous for its Fat Tire ale and sizable supply of suds.

Employee-owned craft brewer New Belgium, maker of Fat Tire, has voted to sell the company to an international beer conglomerate that has a controversial background.

Now, the university is getting its own New Belgium beer. ... Packaging for the Colorado-only, year-round release will feature the school’s Ram logo.