In November, we witnessed Puma Blue’s riveting live performance at LA’s MATES festival. The project of Jacob Allen is back ...

The 2025 PGA Show featured a host of new brands as well as a long list of exciting new products. If the 72nd PGA Merchandise ...

Busy, bustling, and bigger than any PGA Show in recent years, the Orange County Convention Center in Orlando last week made a ...

Charlotte Hornets point guard LaMelo Ball's third signature PUMA basketball shoe is available in the "Be You" colorway for ...

Tiger Woods has revealed the role of his son Charlie behind the Pioneer Cypress LE, a shoe made by Sun Day Red.

Olajuwon Ajanaku and Earl Cooper join the PGA Show to discuss the vision behind their clothing brand Eastside Golf, where ...

Golf Today discusses the announcement from the PGA Tour that the Genesis Invitational will be relocated from Riviera to ...

Puma Golf's Kristin Hinze and Shawn Koutahi run through the latest wardrobe adds for those seeking a "high fashion" look on the golf course and the performance of the Elevate 2 shoe at the PGA Show.

After more than a decade, adidas has reintroduced the Adizero shoes. The lineup is one of the most beloved golf shoe lines in ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...