The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

The way to check if your Nike shoes are original is by scanning the Universal product code (UPC) - which is a special barcode ...

Chinese brands like Anta and Li-Ning are taking Nike’s share of the market. The post Nike and Adidas Are Losing Sportswear ...

Closing the week is the return of one of the greatest Jordan 4 colorways of all time: the Fear. The sneaker features a ...

After spending her entire summer touring with Jhené Aiko across North America, Grammy-nominated artist Coi Leray has been ...

Giannis Antetokounmpo disregards his association with Nike when accepting Damian Lillard’s latest Adidas signature sneaker.

Created to honour Japan's long distance relay runners, this collection has yielded some of the most coveted pairs in the ...

LaLiga giants Barcelona have announced a new multi-year agreement with kit supplier Nike which will help to further alleviate ...

Bernstein analyst Aneesha Sherman maintained a Hold rating on adidas AG (0OLD – Research Report) on November 11 and set a price target of ...

CELTIC strips are currently made by adidas – as part of the ‘biggest kit sponsorship ever to be announced in Scottish sport’.