If you’ve had your eye on a LEGO Disney The Madrigal House from Encanto or maybe a LEGO Hogwarts Castle, Prime Day is the time to act. Last updated: July 11, 2025, at 8:45 a.m. ET.

Amazon Prime Day is finally here with some amazing deals. If you’ve had your eye on a LEGO set, now is the time to act.

Optimus Prime is one of the most popular and highly rated buildable models in the Lego Icons lineup--for good reason, too.