The Scandi girl aesthetic is trending hard this year, and it’s absolutely perfect for fall and winter. Inspired by, you ...

Ice Pri ncess makeup is full of glam that meets Y2K’s frostiness, which makes it an ideal winter holiday look. One of its major components is the early aughts Britney Spears frosty eyeshadow finish, ...

A quilted jacket is the ultimate transitional weather staple. Style yours with wide-leg trousers, a trusty canvas tote, and ...

Aesthetic, a new fashion company looking to be the “Shazam for clothes,” launched this week and is using AI to help people identify and shop for clothing they sourced on social media.

Kendall Jenner’s birthday outfit was the definition of coquette aesthetic. Jenner, 29, took to Instagram on Monday, November ...

The new e-commerce tech company allows customers to redefine their style and shop their favorite looks directly on social media platforms like Instagram.