Pandora became a household name more than a decade ago, but now the brand is using its platform to lead the way in jewelry ...

Taylor Swift's personal services company, Firefly Entertainment Inc., purchased the 140-foot-long inflatable friendship bracelet that adorned the Caesars Superdome during her sold-out Eras Tour.

Whether you scored tickets, watched from your couch, or just kept up with the viral TikToks, Taylor Swift’s Eras Tour was nothing short of legendary. Over nearly two years, Swift performed 149 ...

Friendship bracelets are making an emotional comeback in Nigeria, symbolising love, connection, and thoughtful fashion. Here's why and where to get the cutest ones.

Taylor Swift's personal services company, Firefly Entertainment, is set to purchase the Caesars Superdome's large, inflatable friendship bracelet created for the New Orleans Ears Tour concerts.

The 140-foot-long friendship bracelet fans saw only in New Orleans and Indianapolis ahead of their Eras Tour shows will soon belong with Taylor Swift.

Taylor Swift’s company is poised to buy the stadium-sized friendship bracelet that hung from the Caesars Superdome during the Eras Tour, but approval for the sale was delayed.

Taylor Swift is reportedly planning on spending $13,000 on her most one-of-a-kind friendship bracelet yet in a sweet tribute to her Eras Tour.

The massive inflatable bracelet that hung on the Caesars Superdome during Taylor Swift’s sold-out Eras Tour shows has been sold for $13,000 — to Swift’s own company, ...