7UP, the lemon-lime flavoured beverage from PepsiCo, has introduced its sonic logo in India, marking a shift towards multisensory branding. The audio signature, described as a musical logo or MOGO, is ...

PepsiCo's beverage brand, 7UP, has launched its first-ever sonic logo in India. The initiative is part of a larger strategy to create a multisensory brand experience. India, being one of the key ...

The new sonic identity, described as a MOGO® (musical logo), incorporates sounds like the crack of a can and the fizz of a ...

In total, 14 flavors have been discontinued, including four Pepsi and 10 Mountain Dew. For Pepsi, discontinued flavors ...

Ah, the fizzy sound of cracking open a can of cold soda. Here's a nostalgic look at some of the '90s flavors that came and ...

As many as 19% of packaged foods and beverages contain synthetic food dyes, according to new research evaluating the content ...

Nestle and Conagra have promised to eliminate artificial colors from their U.S. food and beverages. They are the latest big food companies to make such a ...

As part of its Grilling Deserves Pepsi: BBQ Crashers/ Carne Asada Merece Pepsi campaign, the brand is teaming up with ...

Following the successful launch of Infinite Swirl last summer, the pineapple- and berry-flavored Mountain Dew is headed back ...

The moves reflect the AEB’s ongoing investment in strengthening its marketing, insights, and industry engagement efforts to increase demand for eggs and egg products.

The discontinuations were quietly added to the product locator on the brand’s website and include 14 flavors between the two ...

COLUMBUS, Ohio (WCMH) — A central Ohio fish and chips eatery is closing to make way for the return of Arthur Treacher’s, a chain attempting a comeback after shuttering hundreds of U.S. locations years ...