O rder a fizzy drink in Baghdad or Beirut and chances are you’ll be served a Pepsi. Unlike anywhere else in the world, in the ...

In conversation with Campaign Middle East, marketers and professional athletes share a winning formula for how brands can ...

Salah has been at the heart of Liverpool’s successes over the past eight years, establishing himself as one of the world’s ...

Women’s sport is becoming a brand-building arena defined by cultural momentum, and marketers are leveraging this ‘untapped ...

The offer to shareholders comes days after Warner Bros. agreed to sell its streaming and studio business to Netflix.

Paramount launched a $30-per-share offer for all of Warner Bros. Discovery, after the company chose Netflix's bid for its ...

Paramount has gone straight to Warner Bros. Discovery’s shareholders with an all-cash offer in an extraordinary endeavor to ...

People laugh more freely, hug longer, listen more sincerely. Stars who are usually encased in layers of management like ...

India's dynamic e-commerce and retail sectors are driving global innovation. Companies like Amazon and Walmart are replicating successful India-born models, from rapid delivery and kirana store ...

CEOs Ted Sarandos and Greg Peters insisted that the Warner Bros. acquisition is pro-competition, pro-creators, and ...

Apart from the stake deal, MD of the company, Virani shared the firm's expansion plans, beginning with the establishment of ...

Paramount raises drama with hostile bid for Warner Bros., Trump unveils farm aid, Berkshire Hathaway preps for life after ...